Prof. Dr. Julia Hamprecht was appointed Professor of Media Management with a focus on empirical media research at the Faculty of Design Computer Science Media of Hochschule RheinMain (HSRM) on September 1, 2024. After studying business administration at Johannes Gutenberg University Mainz (JGU) with a focus on marketing and organization, Julia Hamprecht started working as a consultant at IfM Institut für Markenwert GmbH in Frankfurt am Main in 2008. In 2009, she joined JGU’s Chair of General Business Administration and Marketing. At JGU, she conducted research on consumer psychology issues and quantitative research methods, among other things, before completing her doctorate in 2014 on employee brand identification. Professor Hamprecht then worked as a senior consultant and later as a senior expert at the market research and management consultancy 2HMforum GmbH in Mainz, where she became head of positioning and brand management in 2023. During that time, in 2021, she also took on a position at HSRM’s Wiesbaden Business School to teach on scientific work.

What aspect of your research fascinates you the most?

I am particularly fascinated by the fact that I am free to invest my time in topics that inspire me. I am interested in psychological aspects and want to find out what drives people, how opinions are formed, and which factors influence behavior. Especially with regard to media, as they affect us in all facets of our everyday lives.  As a carrier of information, a means of self-expression and a pure leisure activity, media offer an incredibly exciting spectrum to study psychological approaches and sociological contexts.

What does “good teaching” mean to you?

To me, good teaching means not only imparting knowledge, but also actively involving the students in the learning process and sparking their curiosity and interest in the topics covered. It is particularly important to me to foster my students’ independence and prepare them for the practical demands of professional life. This means empowering them to think critically and make informed decisions based on all relevant information.

What did you want to be growing up?

When I was little, I wanted to become an architect. I have always been impressed by how people from antiquity to modern times have designed and realized buildings with extraordinary creativity. The desire to create something aesthetic and durable, as well as confronting structural challenges, testifies to an enormous creative power. The creative and artistic diversity of different historical periods continues to inspire me.

What do you enjoy doing in your spare time?

Spend time with family and friends; they give me strength and inspiration. Besides architecture and psychology, I enjoy photography, antique furniture and building materials. Lately, I haven’t been able to devote as much time to photography as I would like, but I still enjoy visiting antique dealers – even abroad – in search of special pieces and inspiration.