Franziska Johanna Schechner
Allgemein:

E-Mail: FranziskaJohanna.Schechner(at)remove-this.hs-rm.de
Telefon: +4961194953005

Postanschrift:

Postfach 3251
65022 Wiesbaden

Besuchsadresse:

Bleichstraße 3
65183 Wiesbaden

 


Akademischer Hintergrund:

  • seit 04/2022 - Wissenschaftliche Mitarbeiterin bei Prof. Dr. Tatjana Steusloff - zur Promotion, Wiesbaden Business School - Betreuer: Prof. Dr. Till Dannewald & Prof. Dr. Jochen Eckert
  • 10/2020 - 11/2022 - Management, M.Sc., University of Applied Sciences Mainz, Germany
  • 10/2017 - 08/2020 - Business Administration, B.A., RheinMain University of Applied Sciences, Germany

Forschungsschwerpunkte:

  • Sustainable Mobility
  • Data-Driven Marketing
  • Choice Modeling

Wissenschaftliche Konferenzbeiträge:

  • Schechner, F. / Eckert, J. / Steusloff, T. (2024): "Small Change, Big Impact? Displaying Technology-Based Just-in-Time Information to Encourage Fuel-Efficient Route Choices", 2024 ISMS Marketing Science Annual Conference, Sydney (Australia).
  • Eckert, J. / Müller T. / Schechner, F. / Steusloff, T. (2023): “Small change, big effect? The importance of just in time information and message framing in promoting the uptake of eco-routes”, Proc. of the 2023 EMAC Annual Conference, Odense (Denmark).
  • Eckert, J. / Müller T. / Schechner, F. / Steusloff, T. (2023): "Discrete Choice experiments for analyzing route choice behavior in the presence of just in time emission information", KSFE Annual Conference, Wiesbaden (Germany). 

Arbeitspapiere: 

  • Schechner, F. / Eckert, J. / Steusloff, T. (2024): “Small change, big effect? Choice architecture intervention to boost eco-route uptake"

 

Reach out to me via LinkedIn!